Leaf

End to end design for an all-in-one digital wallet

Project:

Conceptual design for Careerfoundry

Role:

UX/UI Design

Tools:

Figma, Miro, Optimal workshop

Year:

2021-2022

THE CHALLENGE

Simplifying online money management

Online money tools have made managing money easier, but they've also overwhelmed users with choices. As they pick and choose between multiple platforms, they find it hard to keep track of all their money, despite having more tools at their fingertips. To solve this problem, I designed a digital wallet that makes managing money simpler and more efficient.

Online money tools have made managing money easier, but they've also overwhelmed users with choices. As they pick and choose between multiple platforms, they find it hard to keep track of all their money, despite having more tools at their fingertips. To solve this problem, I designed a digital wallet that makes managing money simpler and more efficient.

Online money tools have made managing money easier, but they've also overwhelmed users with choices. As they pick and choose between multiple platforms, they find it hard to keep track of all their money, despite having more tools at their fingertips. To solve this problem, I designed a digital wallet that makes managing money simpler and more efficient.

Online money tools have made managing money easier, but they've also overwhelmed users with choices. As they pick and choose between multiple platforms, they find it hard to keep track of all their money, despite having more tools at their fingertips. To solve this problem, I designed a digital wallet that makes managing money simpler and more efficient.

THE SOLUTION

An all-in-one money management app

Leaf eliminates the need to juggle multiple finance apps by offering a one-stop solution for doing all things money. It allows users to send, spend, save, and invest in crypto - all within a sleek, user-friendly interface.

RESEARCH

A blooming sector full of opportunities

Research showed that even though big companies control most of the digital wallet market, there's still room for new players. The gap in the market suggests there's potential for a new, all-in-one wallet app that offers users more tools for money management.

Secure, connected and smart

Interviews with users uncovered that they the need their digital wallets to be fast, secure and easy to use. Many are tired of switching between different money apps all the time and would need one app that can do more.

Integration with other financial services

Integration with other financial services

Users prefer digital wallets that can integrate with their existing financial tools, such as bank accounts, credit cards, loyalty programs, and cryptocurrencies.

Users prefer digital wallets that can integrate with their existing financial tools, such as bank accounts, credit cards, loyalty programs, and cryptocurrencies.

Users don't like surprise charges when using digital wallets. They want to know exactly what they'll pay for, without any hidden costs.

Security and trust are top priorities

Security and trust are top priorities

Security of financial information is a top concern for users, as they want to feel confident that their money and data are always protected.

Security of financial information is a top concern for users, as they want to feel confident that their money and data are always protected.

Need for tracking and budgeting features

Need for tracking and budgeting features

Users find it challenging to track their spending and need help in monitoring their expenses, setting budgets, and getting spending insights.

Users find it challenging to track their spending and need help in monitoring their expenses, setting budgets, and getting spending insights.

Users find it challenging to track their spending and need help in monitoring their expenses, setting budgets, and getting insights.

DESIGN

Designing for quick and secure transactions

Sketching out the app's design, I focused on making money transfers quick and safe, cutting down on unnecessary steps. I placed most-used contacts right on the main screen, so sending money takes just a few taps and added a quick authentication method to keep the app speedy and secure.

VISUAL DESIGN

A modern identity for efficient financial management

Visually, I wanted the app to look sleek and modern, but also feel secure and reliable. To achieve this, I chose a dark background with 3D illustrations to give it a futuristic look and also reduce eye strain when users are on the screen for long periods.

DELIVERY

An all-in-one, intuitive digital wallet

Leaf brings all the important money tools together in one easy-to-use app. Users can quickly send money, safely store cards, trade crypto, and keep track of their budget in a sleek user-friendly platform. With its intuitive interface money management can be easy and accessible.

Instant money transfer
without the extra fees
Instant money transfer without the extra fees

Leaf's user interface prioritises clarity, simplicity, and speed, allowing users to send money instantly at no cost. Its seamless navigation allows to complete transactions in just a few taps.

Leaf's user interface prioritises clarity, simplicity, and speed, allowing users to send money instantly at no cost. Its seamless navigation allows to complete transactions in just a few taps.

Leaf's user interface prioritises clarity, simplicity, and speed, allowing users to send money instantly at no cost. Its seamless navigation allows to complete transactions in just a few taps.

Budget management
with smart tools
Budget management with smart, simple tools

Users can quickly see t complete picture of their finances in one place. Seamless budgeting tools and insightful data empower users to manage their money more efficiently.

Users can quickly see t complete picture of their finances in one place. Seamless budgeting tools and insightful data empower users to manage their money more efficiently.

Users can quickly see t complete picture of their finances in one place. Seamless budgeting tools and insightful data empower users to manage their money more efficiently.

Crypto investing in
a user-friendly way
Crypto investing
in a user-friendly way

Users can access real-time crypto market data for informed and cost-effective trading decisions. By providing up-to-the-minute information and an intuitive trading interface, users can make smart choices quickly and easily.

Users can access real-time crypto market data for informed and cost-effective trades. By providing up-to-the-minute information and intuitive trading experience, Leaf ensures users can make smart decisions effortlessly.

Users can access real-time crypto market data for informed and cost-effective trading decisions. By providing up-to-the-minute information and an intuitive trading interface, users can make smart choices quickly and easily.

Leaf

Leaf

VISUAL DESIGN

A modern identity for efficient financial management

Visually, I wanted the app to look sleek and modern, but also feel secure and reliable. To achieve this, I chose a dark background with 3D illustrations to give it a futuristic look and also reduce eye strain when users are on the screen for long periods.

DELIVERY

An all-in-one, intuitive digital wallet

Leaf brings all the important money tools together in one easy-to-use app. Users can quickly send money, safely store cards, trade crypto, and keep track of their budget in a sleek user-friendly platform. With its intuitive interface money management can be easy and accessible.

Leaf's user interface prioritises clarity, simplicity, and speed, allowing users to send money instantly at no cost. Its seamless navigation allows to complete transactions in just a few taps.

Instant money transfer without the extra fees

Leaf simplifies financial planning and budgeting with its intuitive design and user-friendly features. Its seamless budgeting tools and insightful data empower users to manage their money with greater efficiency and clarity, providing a comprehensive view of their finances at a glance.

Budget management with smart, simple tools

Users can access real-time crypto market data for informed and cost-effective trades. With its user-centric platform, it allows for seamless transactions, empowering users to stay ahead of the curve. By providing up-to-the-minute information and an intuitive trading experience, Leaf ensures users can make smart decisions effortlessly.

Crypto investing in a user-friendly way